Three ways to give that allow you to make a difference while meeting issues of the moment.

By Aurea Gerard, Director of Philanthropic Advising
Across the country and throughout the state, this is a moment that calls for connection, generosity and shared purpose. Community-based organizations are responding every day to what people need most, from housing stability to mental well-being to pathways for economic opportunity.
At the same time, many donors are asking a powerful question: How can my giving make the greatest difference right now?
At the Saint Paul & Minnesota Foundation, we often talk about this as “meeting the moment.” It’s a way of thinking about philanthropy that centers your role not just as a donor, but as a partner in building a Minnesota where all people and communities can thrive.
Meeting the moment means aligning your generosity with today‘s important issues, while staying grounded in the long-term impact you want to create for the future. Your giving has the power to move both forward.
Here are three ways you can meet the moment:
1. Bring Your Full Vision to Your Giving
Your charitable giving can reflect the full range of causes and issues that matter to you now and into the future.
Many donors we partner with take a “portfolio approach,” bringing together different tools to support their goals. You might:
- Recommend grants each year through a donor advised fund
- Support specific causes or organizations that reflect your values
- Invest in long-term priorities through field-of-interest or designated funds
- Create a legacy that carries your impact forward for generations
Together, these approaches help ensure your giving remains connected, intentional and responsive.
2. Give in ways that create flexibility and trust
You have an opportunity to strengthen the organizations you care about, not just through what you give, but how you give.
Flexible, unrestricted support can make a meaningful difference for community-based organizations. It allows them to:
- Respond to emerging needs in real time
- Invest in their teams and infrastructure
- Continue their work beyond any single moment
When you trust organizations to lead with their expertise and deep community connections, your philanthropy can help expand what’s possible.
3. Stay grounded in your purpose and open to the moment
Meeting the moment doesn’t require you to shift your values. Instead, it invites you to stay connected, informed and responsive. By staying engaged and occasionally adjusting your timing, focus or approach, you can ensure your giving continues to support both immediate priorities and long-term community strength.
Even small shifts can open new possibilities for impact.
Your Partner in Community Impact
The Saint Paul & Minnesota Foundation is here to help you shape a giving strategy that reflects both your goals and how you can meet the needs of the moment. To learn more, contact a member of our Philanthropic Services team today.
About the Author
As Director of Philanthropic Advising, Aurea Gerard is responsible for leading the Foundation's dynamic team of philanthropic advisors. In her role, Aurea partners with donors to help them reach their philanthropic goals and deepen their engagement with the Foundation.
Aurea joined the Saint Paul & Minnesota Foundation in 2012 and brought with her a wealth of experience in the nonprofit sector. Aurea studied at the University of Saint Thomas and holds an associate's degree and a bachelor's degree in business administration and metaphysical science. She also holds a master’s degree in metaphysical science.