Skip to main content

Joan Gilles of Financial Planning Partners is helping women strengthen their financial approach and amplify their impact.

Joan Gilles headshot
Joan Gilles

Giving can be fun when you have a great financial coach.

For Joan Gilles, owner and financial advisor of Financial Planning Partners, it's all about helping women strengthen their approach to finances and growing their giving impact.

We recently had the opportunity to sit down with Joan to discuss how women think about money, giving and what advisors can expect from this generation of female donors.

As a professional advisor, why do you specialize in working with women?

I think women are an underserved group of people who look at financial issues differently than men. They tend to ask more questions, which actually makes women better planners and investors.

How do you talk to your clients about charitable giving?

It really comes down to talking about their values and what they want their money to do for them. Many already give — it's about how they can plan for the long-term.

I have something called the key areas of planning that we use. And the sixth gear is the planning. So, it's things like cash flow protection, tax planning, investments, retirement and one of them is legacy planning. And so that's about, you know, not only wills and trusts, but it also encompasses things like charitable planning.

Seeing as you work primarily with women, what are some of the most common ways you see them give?

They tend to give in smaller amounts to many different places. It’s like ‘I give NPR $50 a month, or I support Save the Children by giving them $100 a month,’ but they don’t think about the impact a larger gift can make.

That allows me to talk about donor advised funds or other organizations that focus on causes they care about but have never heard of.

As a financial advisor, what has it been like to partner with the Saint Paul & Minnesota Foundation?

I talk to my clients about donor advised funds, giving a general overview of how they work and then I say, ‘I have this person I know who's really good at the Saint Paul & Minnesota Foundation I’m going to hook you up with.’ Jennifer [Vickerman Akaolisa] takes it from there and makes it easy.

I had a client who was interested in supporting more organizations that focus on issues they care about. I said, ‘The Foundation can help you research where your money can give you the most bang for the buck.’ And they're like, ‘Wow! That's cool.’

Research from the Cerulli Report suggests that $124 trillion in wealth will transfer by 2048. What can professional advisors like you and community foundations do to leverage that transition for good?

This Cerulli report projects that control of nearly $40 trillion in wealth will be first transferred ‘horizontally’ to widowed women in the Baby Boomer and older generations, who will direct funds to the causes they care about, as well as their kids and grandkids. Many are already giving, so it's more about getting organized and systematized about it. Let's put a system in place to give on a bigger level, because you're already making an impact.

I was just reading something about Mackenzie Scott this morning. In her divorce, she received $38 billion. She's already quietly given away $14 billion with no fanfare. You may not be able to give away $14 billion, but you can make an impact if you work with someone who can help you get that done. If you do it right, $200 can make a bigger impact than $2000 in the wrong place.

I find it very rewarding to help my clients make a difference in the world. They've worked hard to amass money that they probably never envisioned that they would.

If you’d like to hear more about women in philanthropy and the great wealth transfer, listen to Gift Planner Jennifer Vickerman Akaolisa’s interview on the Minnesota Gift Planning Association’s Leave a Legacy podcast.

If you are interested in partnering with the Saint Paul & Minnesota Foundation to support your clients in their giving, contact a gift planner on our Philanthropic Services team.

This interview has been edited for length and clarity.

More Stories

Donating Stock to Support Your Favorite Charities

Did you know that donating stock can grow your charitable impact and support your favorite nonprofit organizations?

See How

Exploring Your Clients’ Giving Options: A Donor Advised Fund Versus a Private Foundation

Compare the benefits and responsibilities of two popular charitable giving vehicles your clients may be considering for their charitable giving.

Compare the two

Gifts of Real Estate by Transfer on Death Deed

Learn how your clients can transfer ownership via Transfer on Death Deed.

See how

The Gift of Cryptocurrency

Make cryptocurrency part of your or your clients' charitable giving plan.

See how

How to Help Your Clients Choose a Donor Advised Fund Provider

See what five factors to consider when helping your clients choose a DAF provider and how provider services compare.

Learn More

A Family Tradition of Giving Back

Learn how fundholder Sarah Lang and her sons are continuing to follow in her family’s footsteps of charitable giving.

Learn More

Net Unrealized Appreciation: An Underused Tax Strategy for Reducing Employer Stock Taxes

Help your clients retire smarter by leveraging their net unrealized appreciation with their donor advised fund.

Learn More

Five Tips to Prepare Your Clients for End-of-year Giving

We’re here to help you and your client meet your year-end goals.

See the tips

GET MONTHLY STORIES, NEWS AND UPDATES

JOIN
US!

* Indicates a required field