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Terms to ensure your donors and board members are on the same page when it comes to charitable giving.

Tod Herskovitz
Tod Herskovitz

By Tod Herskovitz, Nonprofit Strategies Manager

The nonprofit sector employs a major portion of the workforce — 382,382 people in Minnesota, according to the Minnesota Council of Nonprofits study. While that’s a big number, it doesn’t mean everyone is familiar with nonprofit terminology or the nuances of charitable giving.

When talking to both donors and board members, it is important to clarify what you mean when using certain terms. There can be a lot of terms to learn when discussing the values of giving. Here’s a list of some of the most commonly used terms:

  • Planned Giving
  • Legacy Giving
  • Stewardship

Planned Giving

Planned giving refers to a gift that does not happen immediately. Gifts of cash or publicly traded stock are typically considered “current” gifts because they are transferred and used right away. In contrast, a gift of real estate, a charitable remainder trust, a bequest in a will or a beneficiary designation on a retirement account is generally considered a planned gift. These gifts are structured in advance and are realized months or years in the future.

Legacy Giving

Legacy giving is often used interchangeably with “planned giving,” but it technically refers more specifically to gifts that take effect upon a donor’s death and/or passing. This most commonly includes bequests in a will or trust and beneficiary designations on retirement accounts, life insurance policies or other financial assets.

Stewardship

Stewardship refers to the ongoing process of engaging donors in long-term, meaningful relationships. It’s likely not a term you use with donors, but it is an internal term that should be a part of your board’s vocabulary. Great board members are stewards trusted with ensuring that your vision, mission and goals are seen, known and upheld.

Finally, it is important to remember that both current and planned gifts can be directed to an endowment. An endowment fund allows a donor’s gift — whether made today or realized in the future — to provide support for your mission for generations to come. Sometimes donors use an endowment when they really mean a planned gift or a legacy gift.

Much like your board, our staff can serve as an extension of your organization’s team. We work alongside our nonprofit partners to develop an endowment plan that meets your needs.

Next time you prepare your donor communications, board presentations and work with your colleagues, keep in mind these terms.

About the Author

Tod Herskovitz, Nonprofit Strategies Manager, joined the Saint Paul & Minnesota Foundation in 2022.

The Saint Paul & Minnesota Foundation does not provide tax, legal or accounting advice. Please consult your own tax, legal and accounting advisors regarding your individual situation before engaging in any transaction.

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